End of season sale

UP TO 50% OFF ⚡️



Fiercely Feminine Athleisure

Housing top international and local athleisure brands in our Toned Emporium on Kloof, 8 Kloof Street, Gardens Cape Town, and online here.

From gym to street to leisure. Find leggings that are a second skin and sweatpants that are meant to be seen. 


Hi, I’m Keryn, a wife, mother of 2 beautiful children, foodie, fitness fanatic and founder of Toned.

How I got to where I am today 

I started competing in fitness shows in 2012 and won a few trophies. I have since hung up my perspex heels in search of a healthier more sustainable approach to being fit. Over the years, I have gained experience in a few positions such as a former restaurant owner and boutique store owner. All of my work experience and passion for fitness has lead me to where I am today.

I work on being better than I was yesterday and aim to live authentically with balance and consistency. I believe as woman we should uplift and empower one another as we all strive to live the best versions of our lives.

The magic happens when you find harmony between balancing life and maintaining health and fitness. So yes it’s squeezing a workout in after dropping our kids at school and managing to cook a healthy meal at the end of a long day. It’s also vegging on the couch and ordering take out on a Saturday because balance brings consistency and a great gym set definitely also boosts a workout!

Love Keryn Lanfranchi