BeachCult represents a way of life, a choice of being, and a devotion to beach culture. A window into that irrepressible Cape Town cool.

BeachCult features tailored and bohemian luxe beachwear by designer Joanna Hedley specialising in locally designed prints and handmade in Cape Town by local artisans.

All apparel is carefully constructed and handmade in Cape Town using the highest quality fabrics and accessories, locally designed prints and sustainable fabrics.