Striving to supply the fitness community with the best quality and style gym wear, both locally and internationally.
“ALPHA” is not only implied to male but both male and female. It is someone who is in control, not only of yourself but of your environment. This is what the design of this brand and clothing signifies, fitness is control. Being in control of your own mind and body. Choosing the best style and best quality in active sportswear. Their product is designed; made and distributed in South Africa.